As part of World Vegan Month, the vegan restaurant chain formerly known as byChloe, renamed Beatnic in July, is teaming up with Australian company Fable Food Co to bring its mushroom-based meat products to the United States. for the first time. Based in New York, Beatnic operates ten restaurants in New York, Providence and Boston.
âIt’s incredibly exciting for us to bring our meaty mushrooms to the US market and be a part of Beatnic’s story as they continue to push the boundaries and reinvent deliciously creative vegan food as we know it. . “
Fable products are made with Shiitake mushrooms and are created by gourmet chef and mushroom researcher Jim Fuller, taking advantage of their nutritional benefits and natural umami flavors. The company closed in August an A $ 6.5 million funding round led by Blackbird Ventures to expand its growth and announced plans to launch in the United States by the end of 2021.
In addition to the Fable x Beatnic collaboration, Beatnic will also be launching a âPlant Passâ to encourage guests to eat more plant-based items for World Vegan Month. With the ‘Plant Pass’, customers can buy 4 tickets during the month and get the 5th ticket for free.
Available for the first time in the United States, Fable’s Mushroom Meat will feature in two new menu items developed by the Beatnic team and available at all Beatnic locations:
- Loaded Mushroom Nachos ($ 6.95): Tortilla chips, Fable Meat Mushrooms, Black Beans, Queso Cheeze Sauce, Marinated JalapeÃ±os, Coriander, Tofu Crema (Contains: Soy)
- Magic Mushroom ($ 12.95): Romaine, Fable Meat Mushrooms, Black Beans, Radish, Pico de Gallo, Purple Cabbage, Guacamole, Tofu Crema, Coriander, Avocado Tomatillo Vinaigrette (Contains: Soy)
Catey Mark Meyers, President of Beatnic, said of the collaboration with Fable: âWe are absolutely honored to be Fable’s first US partner and to collaborate on these mushroom-inspired specialty recipes created especially for our guests to celebrate. World Vegan Month. The Fable product is one of the most vibrant we’ve seen – its rich, robust meaty flavor and hearty texture are the perfect addition to Beatnic’s fun and creative vegan recipes.
Michael Fox, Co-Founder and CEO of Fable Food Co, said: âWe are delighted to partner with Beatnic as a launch partner in the United States and to add our Fable Meaty Mushrooms to their amazing menu to celebrate World Food Month. vegan. I first became a vegetarian while living in the US and Beatnic’s Bleecker Street was my go-to spot on my travels in NYC, so it’s a real personal pleasure to partner with them for our launch in the United States.
âWe love Beatnic’s creative, daring and deliciously fun approach to delicious vegan cuisine and can’t wait for diners to get a taste of Fable served with the creative flair of the Beatnic brand. Taking advantage of the nutritional benefits and natural umami flavors of shiitake mushrooms, our meaty mushrooms provide a unique protein made from meaty mushrooms that we know Beatnic diners will love.
Meyers says, âThe Loaded Shroom Nachos, which feature Fable Meaty Mushrooms and our homemade Queso, will satisfy even the most die-hard omnivores and the fresh and vibrant Magic Mushroom salad is my new order. We love that Fable is made up of a small package of clean, all-vegetable-based ingredients; it’s really unlike anything available in the herbal category, and we can’t wait to share it with our guests.
âIt’s incredibly exciting for us to bring our meaty mushrooms to the US market and be a part of Beatnic’s story as they continue to push the boundaries and reinvent deliciously creative vegan food as we know it. Michael Fox added.