Misha’s Kind Foods Raises $ 3M, Investors Include NBA All-Star Chris Paul

California-based plant-based alternative dairy company Misha’s Kind Foods closed a $ 3 million funding round. Misha’s, a producer of a wide range of healthy, locally sourced dairy-free cheeses, will use the increased investment to continue product development, explore retail expansion and recruit talent into its business. team.

Among Los Angeles-based Misha’s investors was Chris Paul, 11-time NBA All-Star Paul and LA Clippers legend. Paul has been a vegan since 2019, with the basketball player claiming significant improvements in stats and performance after making the switch. As a businessman, Paul seeks opportunities that accelerate social change and build a sustainable, just and equitable society, and is a brand ambassador for Beyond Meat.

by Micha
© Misha’s Kind Foods

Another investor, Lisa Shamus, a leader in innovative brands and licensing, was drawn to Misha’s after struggling to find vegan cheese for her daughter who could no longer eat dairy. “Everything we tried tasted terrible,” she explained. When Shamus discovered Misha’s cheeses in Los Angeles, she bought all the flavors because her family loved them so much. “With Misha’s, I saw the opportunity to invest not just in an item, but in a team with a vision to create an entire category that has enormous possibilities.”

LA’s Dairy Free Dairy Company

Misha’s was co-founded by longtime friends Chef Ian Martin and Aaron Bullock and started operating in 2018. As the vegan economist reported, Misha’s registered with the State of California for be a certified and licensed dairy company, which allows them to legally use the word. “Cheese.” According to research, the plant-based dairy market is expected to grow nearly 3-fold over the next ten years, with innovation in cheese being an important aspect of the estimated future value of the market at $ 32 billion.

“These investors and their enthusiasm not only confirm the quality and excellence of our artisan cheeses, but they also align with our long-term vision and mission. We are here to serve the large community of cheese lovers, vegetable or not. Everything we make is good for your body, for the planet and for your wallet, ”said Aaron Bullock, CEO and co-founder of Misha’s Kind Foods.

“I have no doubts that having these investors at the table will be vital to the future growth of the company, as they will bring valuable cultural instincts, brand knowledge as well as operational and marketing expertise. growth, ”he added.

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