Australian alternative meat brand v2food has expanded into China, announcing strategic partnerships with three major Chinese food manufacturers and a food content service platform.
First, v2food will partner with leading steamed bun maker Shuhui, which has 30,000 distribution points across China. Another new partner is Food Vending, a producer of western-style ready meals such as lasagna and sausage rolls.
In addition, v2food will collaborate with ready meal weight management brand Dong Chi, which serves 200,000 customers per month. Finally, the company has partnered with Douguo, China’s leading home food content service platform, which helps more than 62 million active users discover new recipes every month.
V2food first announced plans to expand in Asia last year, when it raised $ 55 million to make the move possible. The company’s first Asian launch was at Burger King in the Philippines, which uses v2food’s patties in its plant-based Whopper.
âGrowing our footprint in Asia is a priority for us, but we also need to build the infrastructure that will allow us to grow quickly,â the company told vegconomist in an interview in September.
Since launching in Asia, v2food has brought plant-based sausages to Australia, and it also recently became Australia’s most-funded alternative protein producer after raising A $ 72 million.
âChina is the biggest consumer of meat in the world, so it’s a very important market for us,â said Nick Hazell, founder and CEO of v2food. âAs a global player, it is important for us as an organization to align ourselves with like-minded partners. We share the ambition of our new partners to build a better food future while paying tribute to the rich Chinese heritage of Asian cuisine.